
Ideas
The Sunk Cost Fallacy: Why We Can't Walk Away
We stay in bad movies, failing projects, and dead-end relationships because of money already spent. The psychology behind this irrational behavior reveals something deeper.
Casey Cooper·

We stay in bad movies, failing projects, and dead-end relationships because of money already spent. The psychology behind this irrational behavior reveals something deeper.

Hindsight bias convinces us we predicted events we never saw coming. Understanding this cognitive illusion reveals how memory rewrites itself to maintain our sense of competence.