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Ideas

Latest ideas articles and coverage

A transparent human head sculpture with a focused beam of blue light aimed at a small region of the brain

A Sound Wave Might Finally Find Consciousness

An MIT roadmap lays out how transcranial focused ultrasound, a tool that can reach deep brain tissue a millimeter at a time, could finally answer questions neuroscience has been unable to resolve for thirty years.

Casey Cooper·
Earth seen from space as a small blue marble against the vast blackness of the cosmos

What Happens to Your Mind When You See Earth From Space

The overview effect is a cognitive shift that transforms how astronauts see our planet, themselves, and human civilization. As Artemis II heads to the moon, four more people are about to experience it.

Casey Cooper·
Conceptual illustration of a brain switching between autopilot and conscious decision modes

You're on Autopilot More Than You Think

A new study found that 65% of daily behaviors are habitual and 88% are executed without conscious thought. The science of why your brain prefers shortcuts, and what that means for change.

Casey Cooper·
Person staring at pile of coins and clocks representing wasted time and money

The Sunk Cost Fallacy: Why We Can't Walk Away

We stay in bad movies, failing projects, and dead-end relationships because of money already spent. The psychology behind this irrational behavior reveals something deeper.

Casey Cooper·
Person looking at a crystal ball showing past events as if they were predictions

Why You Think You Knew It All Along

Hindsight bias convinces us we predicted events we never saw coming. Understanding this cognitive illusion reveals how memory rewrites itself to maintain our sense of competence.

Casey Cooper·